‘What do you do?’ is the most important question of all in business. But many people struggle to answer it. This creates confusion, misunderstanding – and cost. Just think of how much time it takes (at your hourly rate) to try to communicate what your business does. Ideally, you should be able to do this in a simple, jargon-free sentence. This is exactly what you get after taking part in one of our workshops. We drag the meaning out of what you are trying to say and leave you with a sentence so simple, absolutely anyone will get it.